Ad Copy Length Checker
Check Google Search responsive ad headline and description lengths. No account needed.
Check responsive search ad copy
Google responsive search ads usually allow up to 30 characters per headline and 90 per description. Platform rules can change; confirm in your advertising account.
Write concise advertising messages
Responsive search ads combine multiple headline and description assets. This utility checks two common field-length references for a single headline and description, not every policy, punctuation convention or creative format. Use the result to catch oversized text before entry in your ad platform.
Prefer clear benefits, accurate claims and a next action. Test distinct messages rather than only making tiny wording variations. See the ad creative guide for a broader preparation checklist.
Frequently asked questions
Does passing guarantee ad approval?
No. Platform editorial, trademark, destination and advertising policies are separate from character counts.
Are the 30/90 limits for Facebook ads?
No. These are reference limits for Google responsive search ads, not a universal social ad standard.
Planning a publishing or advertising campaign?
Talk to iMELLO about relevant advertising inventory, sponsorships and media opportunities.